Cross discipline collaboration and innovation was the heartbeat of this annual Utrecht University conference 8-10 July - now in its 17th year – and naturally, IRIS partners and endeavors felt right at home, submitting three papers. The event gathered around 200 researchers from various disciplines such as innovation or strategic management, organization design, marketing, intellectual property rights management, entrepreneurship, and public policy, all exchanging on the latest research findings and plans in the field.
