IRIS Webinar: Creating Smart City Business Models through Ideation Tools and Business Incubation
On Thursday, January 20, 2022, 13:00-14:30 CET, IRIS organizes a webinar on Smart City Business Modelling. If smart cities want to encourage entrepreneurship and new business development, its ecosystem must meet two crucial conditions: it is essential to have activities in place that can generate tons of relevant ideas, and it is necessary to carefully organize mentoring of teams to turn ideas into thriving businesses. In this webinar, Utrecht University will present recipes to generate smart city business model ideas. Also, a blueprint for a Business Incubation Program will be showcased by incubator UtrechtInc, to guide teams behind the respective ideas to revenue and scale.
Mark Sanders, professor of International Economics at Maastricht University / Utrecht University
Stefan Braam, startup incubation Lead at UtrechtInc
Jonas Norrman, innovation expert at IMCG International (moderator)